NEUTROGENA® Relaunches NEUTROGENA Skin360 App To Democratize Skin Health Information

An 8-week personalized skincare routine will be recommended based on an individual’s Skin360 Score and their specific skincare goals. 1 dermatologist recommended skincare brand, has brought groundbreaking skincare solutions to consumers for more than 60 years. The launch of the NEUTROGENA Skin360app sets the foundation for a pipeline of hyper-personalized and customized products such as NEUTROGENA MaskiD™, a patent pending, personalized 3D-printed sheet mask that will launch in Q3 2020 and will be available exclusively through the app. The skin analysis boosted with the extensive NEUTROGENA® skincare experience and the individual’s sleep, exercise and stress levels is what creates a unique Skin360 Score.

  • Son muy efectivas, pues trabajan con el activo principal de cada planta o fruta que utlizamos
  • Finalmente, aplica una crema hidratante
  • Primero, prepara una infusión de manzanilla
  • Potenciadora de la respiración celular gracias al O2
  • Aplica sobre el rostro lavado y deja actuar por toda la noche
  • Crema antienvejecimiento

After the 2018 launch of the first-gen NEUTROGENA Skin360app, which required a skin scanning tool, the NEUTROGENA® Skin Tech team received valuable insight into what consumers wanted and optimized the NEUTROGENA Skin360app based on key learnings such as: more science-backed information, access to experts, personalized recommendations, tool-free analysis, and an ability to track any skincare product used to understand how an end-to-end skincare routine impacts skin health over time. By creating, innovating and rethinking what is possible, NEUTROGENA® products consistently deliver real results without compromises. Today the brand offers more than 650 products worldwide in the face, body, acne, sun protection, makeup, men’s care, and anti-wrinkle categories.

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At the heart of the app is the NEUTROGENA® AI Assistant (NAIA™), a virtual skin health coach. Powered by artificial intelligence and behavior change techniques NAIA™ builds a relationship with users by initiating a text conversation to determine their skincare personality, approach to skincare and current routine. NAIA™ then helps users identify an 8-week skincare goal that is monitored and supported with behavioral coaching. Users can also input a self-assessment of important attributes such as moisture, clarity, tone and radiance. Developed using more than 10,000 facial databases across ethnicities, skin types and ages (from 7-70 years old) with greater than 10 types of lighting. In shifting away from a physical tool, the 180-degree selfie analysis is now powered by Perfect Corp’s YouCam technology, which provides a lightning fast analysis for a broad range of skin parameters (wrinkles, fine lines, dark under-eye circles, dark spots and smoothness). Starting today, US consumers can download the NEUTROGENA Skin360™ app from both the App Store (click to download) and Google Play (click to download) for free, for use on both iPhone and Android devices.